APEX Coaching Academy coaches busy Australian men who are carrying 10–30kg they want gone. Real food, real schedules, real families — and a dedicated coach in your corner every day. Over 1,000 men have done it with us.
Most blokes who find us aren’t beginners at trying. They’ve started a dozen times. Usually it sounds like one of these.
You built a career, a business, a family — and somewhere in there your own health became the thing that could always wait until next month.
You know what to do. But the moment work gets heavy or the kids get sick, the plan is the first thing to drop, and you’re back at the start again.
Work, responsibilities, no real routine. Most days feel like reacting to whatever lands rather than actually running your own week.
You don’t want another six-week challenge. You want this handled properly, once, by someone who’s done it with men in exactly your position.
Every photo is an APEX client. No stock images, no models, no composites.












We start with your whole week — work, shifts, travel, kids, what your partner cooks, your social life, old injuries, what you’ve already tried. You get a plan built around your reality, not a template made for someone with no responsibilities.
Training and nutrition designed around the time you actually have and the food you actually eat — gym, home, garage, hotel or park. No starving, no endless cardio, no six-day gym grind.
You’re not left guessing. Your own coach every day, reviewing your data, adjusting your food and training, and working around whatever life throws at you.
Busy blokes who kept their jobs, businesses and family life on track the whole way through.










“Under 3 months in and I genuinely didn’t recognise the bloke looking back at me in the mirror. Brodie was honest with me, backed me when I needed it and gave me a kick when I was making excuses. I’d been carrying that weight for the better part of a decade.”
“Struggled with my weight and a few injuries for years and just figured that was it at my age. Closing in on 20kg down in 6 months now and my back hasn’t felt this good in a long time. Should have done it sooner.”
“Over 20kg gone in under 4 months which I didn’t think was possible for me. Best part is Brodie built a couple of beers into my weekend so I wasn’t giving up everything. Made it something I could actually stick to.”
“Lost a heap of fat and put on a bit of muscle, but honestly the real win is the habits. I was the bloke who’d fall off after two weeks every single time. Two years on I’m still going and it just feels normal now.”
“Over 20kg down in 19 weeks even with a few weeks I couldn’t get to the gym. They show you how to keep it off too, which is the bit everyone else skips.”
“The accountability is second to none. Flowed into home life with the wife and kids and running the business too.”
“Good to drop the weight obviously, but the support for the mental side caught me off guard. Helped more than I’d normally admit to anyone.”
“Close to 30kg gone. Honestly it’s the group that does it, everyone in there is just trying to help each other along. Wasn’t expecting that side of it when I signed up.”
“Been with them about a year now. The difference is they don’t just get you to the goal and wave goodbye, they teach you how to actually hold it. That part is rare.”
“Sat on it for months before I finally signed up, kept telling myself I’d start Monday. Few simple changes later and I’ve got abs again, best shape I’ve been in for years.”
Real, unedited messages from APEX men — the wins, the breakthroughs, and the “I can’t believe this is me now” moments.












Work out exactly what you'd need to eat and train to drop 10–20kg, based on your bodyweight, your job and the time you actually have. Takes about a minute.
We’ll email it straight over. No spam, and you can unsubscribe any time. See our Privacy Policy.
Founder & Head Coach
For the last 15+ years I’ve helped men rebuild their body, health and confidence from the ground up. I became obsessed with one question: why are so many good men exhausted, overweight and drifting through life, even when they’re doing everything “right” on paper?
That obsession led me to study performance, biology, behaviour and psychology. I tested everything on myself and invested over $150,000 into degrees, mentors and coaches to build the system I wish every ambitious bloke — including me — had years ago.
That system is now APEX Coaching Academy: a lifestyle operating system built for busy Australian men over 30 who want to drop the weight, get their energy back, and stay in shape for decades rather than weeks.
Apply for your Game Plan Call. It’s a conversation about your goals, your history and what it would actually take — and you’ll leave it knowing what to do next either way.
Takes 2 minutes · 100% free · No obligation
Effective date: 1 April 2024
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